Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn
more about its customers — how many came through the doors, how many were repeat
visitors — the kind of information that e-commerce sites like Amazon have in
spades. So last fall the company started testing new technology that allowed it
to track customers' movements by following the Wi-Fi signals from their
smartphones.
Nordstrom's experiment is part of a movement by retailers to gather data
about in-store shoppers' behavior and moods, using video surveillance and
signals from their cellphones and apps to learn information as varied as their
sex, how many minutes they spend in the candy aisle and how long they look at
merchandise before buying it.
RetailNext, uses video footage to study how shoppers navigate,
determining, say, that men spend only one minute in the coat department, which
may help a store streamline its men's outerwear layout. It also differentiates
men from women, and children from adults. RetailNext, based in San Jose, Calif., adds data from shoppers' smartphones
to deduce even more specific patterns. If a shopper's phone is set to look for
Wi-Fi networks, a store that offers Wi-Fi can pinpoint where the shopper is in
the store, within a 10-foot radius, even if the shopper does not connect to the
network, said Tim Callan, RetailNext's chief marketing officer.
The store can also recognize returning shoppers, because mobile devices send
unique identification codes when they search for networks. That means stores can
now tell how repeat customers behave and the average time between visits.
Brickstream uses video information to watch shoppers. The company, based near
Atlanta, sells a $1,500 stereoscopic camera that separates adults from children,
and counts people in different parts of a store to determine which aisles are
popular and how many cash registers to open.
Nomi, of New York, uses Wi-Fi to track customers' behavior in a store, but
goes one step further by matching a phone with an individual.
When a shopper has volunteered some personal information, either by
downloading a retailer's app or providing an e-mail address when using in-store
Wi-Fi, Nomi pulls up a profile of that customer — the number of recent visits,
what products that customer was looking at on the Web site last night, purchase
history. The store then has access to that profile.
"I walk into Macy's, Macy's knows that I just entered the store, and they're
able to give me a personalized recommendation through my phone the moment I
enter the store," said Corey Capasso, Nomi's president. "It's literally bringing
the Amazon experience into the store."
Speaking of Amazon, last week I was on Amazon looking for audiobooks. The next day I logged on to the CNBC website and low and behold there was an ad for audiobooks right there on their homepage.
Mikey
Tracking market trends...An alternative to the main stream financial press
Posting Times
Posts will be between 8:30 PM to 10:00 PM PST
Mikey's Short Term Trading Rules
1) Make up a list of stocks, commodities or ETF's to trade. This list should be names that have good earnings and high relative strength.
2) Monitor this list and throw out the weaker names
3) Buy only stocks or ETF's that are intermediate and daily up (green) and the market is Daily and intermediate term up (green)
4) Buy pullbacks on these stocks to the 20 and 50 day averages
Usually you get 4 to 6 20 day pullback buys and 2 or 3 50 day pullback buys in an intermediate term trend
5) More agressive traders can buy the 7 day average in the first 3 to 8 weeks of the uptrend.
6) Buy pullbacks not runups. A buy should not be easy or exciting but difficult and somewhat scary. DO NOT CHASE
7) Place stop at 5% below the buy price. Do not remove
8) Sell 3 to 5 days after the stock price takes out its most recent 2 week high with at least 15% gains
9) Uptrends that are 12 weeks or more may be ripe for a correction. The first 2 pullbacks to the 50 day are usually safe.
Intermediate term uptrends and downtrends generally last from 8 to 16 weeks with 12 weeks being the norm.
10) Shorting is a viable strategy in downtrends for experienced traders only. In general, reverse the above rules
11) Tweet Mikey @themarketshadow with questions or ideas
1) Make up a list of stocks, commodities or ETF's to trade. This list should be names that have good earnings and high relative strength.
2) Monitor this list and throw out the weaker names
3) Buy only stocks or ETF's that are intermediate and daily up (green) and the market is Daily and intermediate term up (green)
4) Buy pullbacks on these stocks to the 20 and 50 day averages
Usually you get 4 to 6 20 day pullback buys and 2 or 3 50 day pullback buys in an intermediate term trend
5) More agressive traders can buy the 7 day average in the first 3 to 8 weeks of the uptrend.
6) Buy pullbacks not runups. A buy should not be easy or exciting but difficult and somewhat scary. DO NOT CHASE
7) Place stop at 5% below the buy price. Do not remove
8) Sell 3 to 5 days after the stock price takes out its most recent 2 week high with at least 15% gains
9) Uptrends that are 12 weeks or more may be ripe for a correction. The first 2 pullbacks to the 50 day are usually safe.
Intermediate term uptrends and downtrends generally last from 8 to 16 weeks with 12 weeks being the norm.
10) Shorting is a viable strategy in downtrends for experienced traders only. In general, reverse the above rules
11) Tweet Mikey @themarketshadow with questions or ideas
Monday, July 15, 2013
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