When analyzing a stock, futures contract, or currency using fundamental analysis there are two basic approaches one can use; bottom up analysis and top down analysis. The term is used to distinguish such analysis from other types of investment analysis, such as quantitative analysis and technical analysis.
Fundamental analysis is performed on historical and present data, but with the goal of making financial forecasts.
The problem with this approach is that it is backwards looking. It will not spot changes that are taking place in the economy because the data it uses is already history. Most analysts look at what is happen and say it will continue to happen. They will not change their opinion until they have the raw data to do it. By that time the stock has crashed. Here is a recent example:
VISA

Notice the sudden change in direction. Holders of this stock have not been told to sell. This was a favorite of Cramer's. Now the shareholders are trapped and are praying because the fundamentals are still good. That is the way good fundamental stock end.
When you hear the stock reports on various companies the report you will hear is usually a list of fundamental reasons why the stock is doing well. The public is exploited with these reasons. Most of the time everything is just fine but when it changes LOOK OUT. They will never tell you to get out, It is just like riding the Titanic, everything is first class until you hit the iceberg, then you sink. Does this sound familiar???
There is another way to analyze stocks and that is technical analysis. It uses price action to analyst future direction. I will talk about that approach in my next blog.
Mikey
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