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Mikey's Short Term Trading Rules

1) Make up a list of stocks, commodities or ETF's to trade. This list should be names that have good earnings and high relative strength.
2) Monitor this list and throw out the weaker names
3) Buy only stocks or ETF's that are intermediate and daily up (green) and the market is Daily and intermediate term up (green)
4) Buy pullbacks on these stocks to the 20 and 50 day averages
Usually you get 4 to 6 20 day pullback buys and 2 or 3 50 day pullback buys in an intermediate term trend
5) More agressive traders can buy the 7 day average in the first 3 to 8 weeks of the uptrend.
6) Buy pullbacks not runups. A buy should not be easy or exciting but difficult and somewhat scary. DO NOT CHASE
7) Place stop at 5% below the buy price. Do not remove
8) Sell 3 to 5 days after the stock price takes out its most recent 2 week high with at least 15% gains
9) Uptrends that are 12 weeks or more may be ripe for a correction. The first 2 pullbacks to the 50 day are usually safe.
Intermediate term uptrends and downtrends generally last from 8 to 16 weeks with 12 weeks being the norm.
10) Shorting is a viable strategy in downtrends for experienced traders only. In general, reverse the above rules
11) Tweet Mikey @themarketshadow with questions or ideas

Tuesday, June 22, 2010

Salesforce Dot Com

This stock ahs been heavily recommended for the past 6 months. What have the insiders been doing?

Insider Transaction History
Date Name-Position Transaction Shares Price Range ($) Shares Held Mkt Value
6/21/10 Benioff Marc R
Chief Executive Officer Sale 10,000 96.19 – 96.19 11,781,000 $961.9 K
Van Veenendaal Fran...
Officer Sale 1,500 97.41 – 97.41 13,795 $146.1 K
Harris Parker G
Officer Sale 467 97.41 – 97.41 532,548 $45.5 K
6/18/10 Harris Parker G
Officer Sale 467 96.50 – 96.50 533,015 $45.1 K
Benioff Marc R
Chief Executive Officer Sale 10,000 96.00 – 96.00 11,791,000 $960.0 K
6/17/10 Benioff Marc R
Chief Executive Officer Sale 10,000 96.46 – 96.46 11,801,000 $964.6 K
Harris Parker G
Officer Sale 467 94.88 – 94.88 533,482 $44.3 K
Young Shirley
Director Sale 10,000 96.00 – 96.00 32,500 $960.0 K
Young Shirley
Director Exercise of Options 10,000 25.19 – 25.19 32,500 $251.9 K
6/16/10 Smith Graham V
Chief Financial Officer Exercise of Options 4,000 52.28 – 52.28 8,442 $209.1 K
Benioff Marc R
Chief Executive Officer Sale 10,000 94.07 – 94.07 11,811,000 $940.7 K
Smith Graham V
Chief Financial Officer Sale 4,000 93.82 – 93.82 8,442 $375.3 K
Harris Parker G
Officer Sale 467 93.82 – 93.82 533,949 $43.8 K
6/15/10 Benioff Marc R
Chief Executive Officer Sale 10,000 94.58 – 94.58 11,821,000 $945.8 K
Smith Graham V
Chief Financial Officer Sale 2,500 93.75 – 93.75 8,442 $234.4 K
Harris Parker G
Officer Sale 467 93.75 – 93.75 534,416 $43.8 K
Benioff Marc R
Chief Executive Officer Stock Gift 15,000 0.000 – 0.000 11,821,000 $0.0
Smith Graham V
Chief Financial Officer Exercise of Options 2,500 25.97 – 25.97 8,442 $64.9 K
6/14/10 Benioff Marc R
Chief Executive Officer Sale 10,000 94.89 – 94.89 11,846,000 $948.9 K
Van Veenendaal Fran...
Office6/11/10 Harris Parker G
Officer Sale 42,873 90.81 – 93.17 535,350 $3.9 M
Robertson Sanford R
Director Sale 3,000 93.46 – 93.46 -- $280.4 K
Benioff Marc R
Chief Executive Officer Sale 10,000 94.89 – 94.89 11,856,000 $948.9 K
Robertson Sanford R
Director Planned Sale 3,000 -- – -- -- $280.1 K
6/10/10 Benioff Marc R
Chief Executive Officer Sale 10,000 91.60 – 91.60 11,866,000 $916.0 K
Harris Parker G
Officer Sale 467 91.37 – 91.37 578,223 $42.7 K
6/9/10 Benioff Marc R
Chief Executive Officer Sale 10,000 90.08 – 90.08 11,876,000 $900.8 K
Harris Parker G
Officer Sale 467 89.23 – 89.23 578,690 $41.7 K
6/8/10 Benioff Marc R
Chief Executive Officer Sale 10,000 87.82 – 87.82 11,886,000 $878.2 K
Harris Parker G
Officer Sale 467 89.00 – 89.00 579,157 $41.6 K
6/7/10 Benioff Marc R
Chief Executive Officer Sale 10,000 88.86 – 88.86 11,896,000 $888.6 K
Van Veenendaal Fran...
Officer Sale 1,500 90.07 – 90.07 16,795 $135.1 K
Harris Parker G
Officer Sale 467 90.07 – 90.07 579,624 $42.1 K
6/4/10 Benioff Marc R
Chief Executive Officer Sale 10,000 91.93 – 91.93 11,906,000 $919.3 K
Harris Parker G
Officer Sale 467 92.66 – 92.66 580,091 $43.3 K
6/3/10 Benioff Marc R
Chief Executive Officer Sale 10,000 93.58 – 93.58 11,916,000 $935.8 K
Harris Parker G
Officer Sale 467 89.31 – 89.31 580,558 $41.7 K
6/2/10 Benioff Marc R
Chief Executive Officer Sale 10,000 87.04 – 87.04 11,926,000 $870.4 K
Harris Parker G
Officer Sale 467 85.69 – 85.69 581,025 $40.0 K
6/1/10 Van Veenendaal Fran...
Officer Sale 1,500 84.97 – 85.00 18,295 $127.5 K
r Sale 1,500 96.69 – 96.69 15,295 $145.0 K
6/1/10 Schellhase David R
General Counsel Sale 137 84.70 – 84.97 3,563 $11.6 K
Benioff Marc R
Chief Executive Officer Sale 10,000 85.68 – 85.68 11,936,000 $856.8 K
Conway Craig A
Affiliated Person Planned Sale 3,000 -- – -- -- $259.6 K
Dibianca Suzanne
Unknown Planned Sale 100 -- – -- -- $8.5 K
Harris Johnson Fami...
Trustee Planned Sale 3,736 -- – -- -- $317.6 K
5/28/10 Schellhase David R
General Counsel Exercise of Options 365 0.000 – 0.000 3,563 $0.0
Harris Parker G
Officer Sale 622 86.44 – 86.48 581,959 $53.8 K
Van Veenendaal Fran...
Officer Sale 78 86.44 – 86.44 19,795 $6.7 K
Schellhase David R
General Counsel Sale 68 86.44 – 86.44 3,335 $5.9 K
Benioff Marc R
Chief Executive Officer Sale 10,000 86.47 – 86.47 11,946,000 $864.7 K
Hu George
Officer Sale 417 86.44 – 86.44 1,276 $36.0 K
5/27/10 Smith Graham V
Chief Financial Officer Sale 613 85.38 – 85.38 8,442 $52.3 K
Van Veenendaal Fran...
Officer Sale 154 85.38 – 85.38 19,664 $13.1 K
Harris Parker G
Officer Sale 621 85.38 – 85.38 582,164 $53.0 K
Benioff Marc R
Chief Executive Officer Sale 10,000 86.31 – 86.31 11,956,000 $863.1 K
Hassenfeld Alan Geo...
Director Sale 25,000 86.39 – 86.39 15,000 $2.2 M
Schellhase David R
General Counsel Sale 121 85.38 – 85.38 3,221 $10.3 K
Hu George
Officer Sale 209 85.38 – 85.38 1,276 $17.8 K
Hu George
Officer Exercise of Options 417 0.000 – 0.000 1,276 $0.0
Hassenfeld Alan Geo...
Director Exercise of Options 25,000 8.00 – 8.00 15,000 $200.0 K


I believe them!! Technically a close below 89 is a reversal.



Mikey
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